So what happens if you click on one of these links? Well, typically, are you are told that you must take multiple steps to receive your differently hue of Facebook.
Firstly, you are told to share the link with your online friends. This should be the first indication that something is amiss – after all, what legitimate feature or organisation would require you to share news of it *before* you have actually experienced what – if anything – it can do for you?
Secondly, you are asked to leave a comment – extolling the wonderfulness of your new pink or red Facebook. Remember – at this point your Facebook is still decidedly blue. Any comment you leave will, of course, act as an endorsement and could be seen by your online friends and encourage them to also participate.
Predictably, the point of all of this sharing is to drive more traffic to the scammers’ link where an online survey will pop-up. The more people who take the survey, the more commission that the scammers will earn.